Dear Paula (aka The Party Plan Guru),
Thank you for taking the time to post on my Facebook page over at The PR Mummy.
Your question; Is it best to write guest blogs for others to get your business out there or is there another way to get out to a larger audience, Is a question that I get asked A LOT.
Writing guests posts for others blogs is a great way to reach a wider audience and drive traffic to your blog. I am passionate about this idea (as well as getting others to write guest posts on my blog), and although this is time consuming, it is a great way to do PR.
Writing for other blogs or websites offers them free content to fill space and entertain their readers but it also benefits you in reaching new readers and driving awareness to your business. You never know who may be reading, and I bet you that there will be at least one new customer out there who will then talk about you to their friends tomorrow.
Make guest blogging your key strategy in your marketing campaign, especially if you don't really have a marketing budget to start with and keep an eye on your stats. Evaluate the traffic source.
When writing a guest post for someone's blog or website make sure you are adding value! Don't just make this a sales pitch. Make the readers trust you. Remember that it's not just your name at stake here.
With bloggers using the social media to pull in readers, don't forget that your post will be plugged via Facebook, Twitter, Google + and possibly even LinkedIn. All of these media outlets are doing the selling for you so make sure you are not only adding value to the blog you feature on but also adding value and brand awareness for yourself! You don't want to look pointless, silly, unsure and boring do you?
Another great point to make you aware of is that if a blogger features you on their blog, they are telling their readers to trust you like they do! This is another selling point right here so make sure you research just who you will be blogging for as it works both ways.
Remember to get a link in the guest post. This is great for search engines! Google SEO if you want to know more about getting the most from the internet or I can talk more about this.
Finally I can't stress this enough, when you write that guest post remember not to just be that "sales guy" but remember to add value. Offering information that could help people will be much more of an attractive read...so get writing and get blogging!
Paula with your line of work I would also suggest researching national magazines. Try getting in touch with the editor of Craft Business and Craft Focus and offer them your services. With party planning on the rise with retailers across the UK, you could be the person to add value to their business and offer good tips in their industry (bible) magazine.
You could also offer some very useful tips to women's lifestyle magazines. I'm pretty sure you could offer some fabulous tips to mums that are trying to juggle motherhood with a way of making some money and keeping their independence (and sanity).
I wish you lots of luck. Keep me updated!
Emma Collins - PR, Mother and Multi Tasker x