Mumprenuer Focus With KyNa Boutique

My name is Jenny and I am a mum to two beautiful boys, Kyle is 7 and is the chatterbox of the family and Nate is 20 months and very much into everything!

I’m the owner of KyNa Boutique, the number one destination for organic children’s clothes. The idea for the business came when Nate developed eczema, after trying numerous creams and emollients nothing seemed to ease it for him, so I decided to do my own research. I found that organic clothing had many benefits for easing eczema, so gave it a go. The results were fantastic and really helped his symptoms; However, I was very disappointed by the clothing the high street had to offer. I found it to be bland and boring and not very fashionable. 

After searching the internet I found a few independent brands that I really loved. This gave me the idea of putting these brands into one place to share with others, and thus KyNa Boutique was born. Clothing is made with too many potentially harmful chemicals, it’s important to protect a child’s delicate skin at such a young age.

When I set up the business I wanted it to be different, to stand out from the crowd. There are so many children’s clothing shops that all offer their own range, I didn’t want to just be another shop. We make sure all the clothes have been road-tested to make sure the quality is high from each new brand we introduce.

For me, great clothes is just part of the puzzle, a big part of our efforts it to continually improve the experience we offer our customers. Offering free delivery & free returns within 60 days, not only let’s you look at clothes without committing to buying them, but time is precious with young children so I wanted to provide a service that lets you try on in the comfort of your own home without any worry, without having to coax the children into shops and hope they cooperate when trying the clothes on. I also want to make our customers smile with glee when they receive their package so each order is beautifully wrapped and posted the same day (wherever possible).

When it comes to being a Mumpreneur, I’m not going to lie, it is incredibly challenging. But it’s also very rewarding, I get to see my boys grow up and spend time with them, but I’ve had to make sacrifices to make sure the business thrives. When they sleep I work! So my top tip I would give anyone is to ensure you manage your time effectively.

A typical day for me starts around 6-7am when my youngest is adamant it is time to get up! I try to work for a few hours in the morning catching up on emails & liaise with existing brands during this time and reply to interactions via twitter or Facebook while everything is calm. After the school run has been done I make sure all orders are processed & ready for the lunchtime delivery run. I spend time with my youngest in the mornings when work has been done; we like to go to a toddler group a few times a week. Music bugs is his favourite, he loves a little dance! Once we’ve picked up my eldest and we’ve sat down & done his homework, we have some family time. Sometimes we play a bit of football or if the weather isn’t great we do a spot of baking, his favourite thing to make is lemon drizzle cake.

In the evening is when most work is done, which typically lasts until midnight. I tend to research new brands, look at new ways to make operations simpler for our customers and make the shopping experience magical. I also spend time with our existing customers via social networking, I think it’s really important to have great relationships with customers and if I can help out in any way, I’m always willing.

If you want to find out all the information then come and follow us @KyNaBoutique on twitter or here on  www.facebook.com/kynaboutique or maybe you just want a browse www.kynaboutique.co.uk